CleanTech OC Daily - 5/30/12

Utilities Engaging Customers In Sustainability
Utilities are working toward fostering energy efficient behavior by encouraging their customers to engage in sustainable practices and programs by using all available channels, including social networking. The key to success seems to be knowing what customers want and appealing to all types of customers.

The new resource dependencies
GigaOm Pro takes a look at five natural resources that will likely impact the future development of renewable energy: rare earths, lithium, platinum, polysilicon, and natural gas. The article concludes by suggesting that technologies that incorporate natural resources will have a distinct advantage in the long term.

Electric cars equal $1 a gallon gas for life + $1,200 cash a year
Cost is usually the deciding factor when purchasing a car, but now that gas prices are on the rise, consumers are looking at alternatives - specifically electric cars that will save you money. Calculating savings in to "real world" terms may be enough to send folks on the fence over the edge to make that PEV purchase.